Overview

This project began with a tricky prompt: describe yourself—now imagine you’re an object on a shelf. Suddenly, defining my personality felt even harder. I initially gravitated toward a kaleidoscope, thinking its shifting colours matched me, but it didn’t feel honest.

So I revisited my SWOT analysis, digging into my traits with more clarity. That’s when the alignment clicked: ramen. Warm, adaptable, expressive, and full of flavour—everything I naturally resonate with.

Oishii brings that realisation to life through a ramen-inspired identity system that translates my personality into a bold, layered, and flavour-packed visual experience.

Moodboard and Logo ideation

Logo Explorations

Final Logo Breakdown

Packaging design

Fresh Out of the Creative Oven