This project reimagines a PM toothpaste as the ultimate night-time sidekick — a melatonin-infused formula made for people who forget to brush but never forget to sleep. The idea was simple: turn “ugh, I’ll do it tomorrow” into a tiny wind-down ritual you actually look forward to. The result? A toothpaste brand that helps you brush, unwind, and drift — all in one cute tube.

Pataka is a fun, indie clothing brand that turns the art of everyday life into bold, wearable expressions—designed for Gen Z and Millennials who want to stand out, feel confident, and wear their unique story with playful, unapologetic style.